Selecting the gender of a celebrity for fast-moving consumer goods (FMCG) advertising presents a strategic challenge. Previous research has predominantly concentrated on comparing celebrity spokespersons with non-celebrities. frequently neglecting the intricate distinctions in the effectiveness of male versus female endorsers. This study addresses this research gap by employing both t... https://safeersappliancers.shop/product-category/neff-n50-b6ach7hh0b-electric-smart-oven-stainless-steel/