The B2B buyer of 2025 doesn’t want to be sold to; they want to discover. They research anonymously, compare vendors across digital channels, and seek validation long before engaging a salesperson. This new self-driven, insight-first journey makes old-school marketing funnels obsolete. A linear Awareness-to-Decision model can’t handle a process where buyers loop back, skip steps, o... https://www.parashifttech.com/blog/b2b-integrated-funnel-ecosystem